Numbers.No searching.
One dashboard for reach, engagement, email metrics and new leads. You compare 7, 30 or 90 days with the previous period.
In short: Marketing Analytics in XOS: metrics from social media, newsletter and leads compared with the previous period, plus optional Google Analytics.
As of November 12, 2026 · ProzessXSocial, newsletter and leads in one dashboard.
What this module handles for you.
Overview of all channels
Published posts, emails sent, newsletter subscribers and new leads at a glance, each with the change from the previous period.
Social media in detail
Engagement over 12 weeks, a comparison of platforms by engagement and reach, and the posts with the most engagement.
Email funnel and publications
Open rate, click rate and bounce rate of your newsletters, plus performance per publication.
Lead sources and conversion
Where your leads come from and how many of them convert.
Connect Google Analytics
Administrators connect a Google Analytics 4 account, choose the property and see sessions, users, page views, engagement rate and top pages next to the XOS figures.
From overview to decision.
An example of how you use Marketing Analytics.
Frequently asked questions.
What happens if I have not booked Social Media or Newsletter?
Then Analytics shows zeros for that part and marks it as not booked. Data from modules that are not booked is not read.
Who can connect Google Analytics?
Only administrators. Everyone else sees the metrics but cannot create or delete a connection.
See Marketing Analytics in your daily work.
Book a consultation.
Together we look at your processes and show you what XOS can take over. 60 minutes, free and without obligation.
- Choose a timeOpen slots in the calendar, by video call or phone.
- Prefer to talk now?+49 7452 6051953Give us a call, we also answer questions without an appointment.