---
title: AI marketing analytics in XOS | XOS
description: Marketing Analytics in XOS: metrics from social media, newsletter and leads compared with the previous period, plus optional Google Analytics.
url: https://xos.prozessx.com/en/modules/marketing-analytics/
---

# Numbers. No searching.

One dashboard for reach, engagement, email metrics and new leads. You compare 7, 30 or 90 days with the previous period.

[Book a demo →](https://xos.prozessx.com/en/book-a-demo/)[Sign up](https://xos.prozessx.com/signup)

In short: Marketing Analytics in XOS: metrics from social media, newsletter and leads compared with the previous period, plus optional Google Analytics.

As of November 12, 2026 · ProzessX

Social, newsletter and leads flow into one dashboard, each compared with the previous period. Sample view, simplified.

Marketing

## Social, newsletter and leads in one dashboard.

Bookable individually €9.99 per seat per month

In the Marketing Hub package €79 per seat per month

Everything €249 per seat per month, all modules

Requirement Shows figures from the modules your organization has booked

[Book a demo →](https://xos.prozessx.com/en/book-a-demo/)[All prices](https://xos.prozessx.com/en/pricing/)

## What this module handles for you.

01

### Overview of all channels

Published posts, emails sent, newsletter subscribers and new leads at a glance, each with the change from the previous period.

02

### Social media in detail

Engagement over 12 weeks, a comparison of platforms by engagement and reach, and the posts with the most engagement.

03

### Email funnel and publications

Open rate, click rate and bounce rate of your newsletters, plus performance per publication.

04

### Lead sources and conversion

Where your leads come from and how many of them convert.

05

### Connect Google Analytics

Administrators connect a Google Analytics 4 account, choose the property and see sessions, users, page views, engagement rate and top pages next to the XOS figures.

Sample process

### From overview to decision.

An example of how you use Marketing Analytics.

Choose a period: 7, 30 or 90 days

Compare metrics with the previous period

Dig deeper into social media, email funnel or lead sources

Optionally add Google Analytics

## Related modules.

[Social MediaPlan, review, approve and publish posts.](https://xos.prozessx.com/en/modules/social-media/)[NewsletterBuild, schedule, send and analyze newsletters.](https://xos.prozessx.com/en/modules/newsletter/)[Lead TrackingCapture leads, score them and turn them into deals.](https://xos.prozessx.com/en/modules/lead-tracking/)

## Frequently asked questions.

What happens if I have not booked Social Media or Newsletter?

Then Analytics shows zeros for that part and marks it as not booked. Data from modules that are not booked is not read.

Who can connect Google Analytics?

Only administrators. Everyone else sees the metrics but cannot create or delete a connection.

## See Marketing Analytics in your daily work.

[Book a demo →](https://xos.prozessx.com/en/book-a-demo/)[Sign up](https://xos.prozessx.com/signup)