---
title: AI lead tracking in XOS | XOS
description: Lead Tracking in XOS: collect leads from every source, score them automatically, follow them through the funnel and turn them into a deal with one click.
url: https://xos.prozessx.com/en/modules/lead-tracking/
---

# Every lead. In the funnel.

Collect prospects from your website, referrals, events or cold outreach, see right away which fit best, and turn a lead into a deal in the pipeline with one click.

[Book a demo →](https://xos.prozessx.com/en/book-a-demo/)[Sign up](https://xos.prozessx.com/signup)

In short: Lead Tracking in XOS: collect leads from every source, score them automatically, follow them through the funnel and turn them into a deal with one click.

As of November 12, 2026 · ProzessX

The score rises, the lead gets qualified and becomes a deal. Sample view, simplified.

Sales

## Capture leads, score them and turn them into deals.

In the Sales Hub package €29.99 per seat per month

Everything €249 per seat per month, all modules

Requirement The CRM functions (contact matching) need a booked CRM

[Book a demo →](https://xos.prozessx.com/en/book-a-demo/)[All prices](https://xos.prozessx.com/en/pricing/)

## What this module handles for you.

01

### Leads from every source

Website, referral, event, cold outreach, social media, ad, demo request or CRM: every lead carries its source. You search and filter by status, source and owner.

02

### Automatic score

XOS scores every lead from 0 to 100.

03

### Funnel and statistics

New, contacted, qualified, converted or lost: the dashboard shows the funnel and, per source, the count, the average score and the conversion rate.

04

### One click to a deal

A qualified lead becomes a deal in the Sales Pipeline, with deal name, value and stage. The deal stays linked to the lead.

05

### Matching with the CRM

New CRM contacts automatically become leads too. For existing contacts there is the Sync from CRM (Aus CRM synchronisieren) button.

06

### Assign, take notes, bulk actions

You assign leads to people and keep notes. You can qualify, assign or tag several leads at once.

Sample process

### From first contact to deal.

An example of a lead in the module.

A lead comes from a CRM contact or is created

The score shows how well the lead fits

Set it to contacted and qualified

Move it into the Sales Pipeline as a deal

## Related modules.

[CRMContacts, companies and deals in one place, always up to date.](https://xos.prozessx.com/en/modules/crm/)[Sales PipelineDrag and drop deals through the stages.](https://xos.prozessx.com/en/modules/sales-pipeline/)[Sales ReportingThe sales order situation on one page.](https://xos.prozessx.com/en/modules/sales-reporting/)

## Frequently asked questions.

What happens when I convert a lead?

The lead gets the status converted and XOS creates a deal in the Sales Pipeline. If the pipeline is not reachable, the lead still stays converted and you create the deal by hand.

## See Lead Tracking in your daily work.

[Book a demo →](https://xos.prozessx.com/en/book-a-demo/)[Sign up](https://xos.prozessx.com/signup)